Doing user research is the only way product owners can create empathy with mobile users. This research can help your mobile application development company to create designs that people are going to love and use.
It is better to lead from behind and to put others in front, especially when you celebrate victory when nice things occur. You take the front line when there is danger. Then people will appreciate your leadership.
No matter how experienced your mobile app development company is, it would be difficult for them to create a product that users will love to use until they have a clear idea of what are their preferences.
Being the mobile application owner, you have to guide them through your users’ preferences. And to do that you should be aware of the qualities and behaviour of your users.